Merry Bruns: Content Strategy

Is your web content working as hard as it could for you?

If you're migrating content from print to web, moving your site to a CMS, want to improve your web writing skills, need a new site architecture, or just need to make your content scannable and readable...

Here's what I can do for you:

EDIT PRINT MATERIAL TO WEB
Turn print documents into easily readable web pages.
Format lengthy text for scanning and comprehension.

CREATE CONTENT FOR READERS
Edit material around your readers needs and interests.
Make complex information easy to find and use.

DEVELOP USABLE SITE NAVIGATION
Create organization systems that work for all users.
Identify content clearly and eliminate jargon.

HOW CAN CONTENT STRATEGY HELP ME?

By making your site easy to understand and navigate, and your material understandable at a glance, readers will see your site as a great resource - easy to use, with right-on material that's useful for them, presented in a quickly scannable format.
• Laying out your documents so readers can scan them.
• Giving your site, your communication strategy, and your content a strong audience-focus.

My 12+ years as a web producer and content strategist for my clients calls for both technical knowledge and good editorial judgment and web writing skills.

CONTENT CONSULTING AND STRATEGY

• Looking to redesign your site-or have a new CMS?
• Need help organizing your site so readers can find things?
• Is your content dynamically focused around your readers needs?

I'll work with you to get your content online and develop a Content Strategy that works for your customer AND for you.

Migrating your documents from print to web?
You'll need to do more than just move the files-migrating content to the web takes editorial processes and standards-just like print does.

My 10+ years experience as a producer and content strategist gives you expert, practical help when-and where-your content needs it.

learn more

What is Content Strategy, anyway?
It's focusing your material around your readers, organizing your information for easy-retrieval, editing written material for the web, formatting text for easy reading online—and more.

Last update: 11/5/07