My In-house "Web Writing and Editing" Training
Customized, in-house Web Writing training for your whole staff.
What
You'll Learn
Make your site content dynamic and
customer-focused!
If you're migrating content from print to web, moving your site
to a CMS, developing a new architecture, or just need to make
your content scannable and readable, my Web Writing &
Editing classes are for you.
• Classes are jam-packed with hands-on exercises-you'll be
writing and editing content directly in a computer lab.
• You'll be DOING what you're LEARNING in a fast-paced,
skills-based workshop.
• Demos, exercises, site critiques and lively class discussion
let you apply what you've learned to your site the very next
day.
Learn
more about my in-house training classes.
TOPICS
I cover these, and
more, in my one-day classes.
CREATE READER-CENTERED
CONTENT
• Make your content task-centered and informational.
• Create goals for everything you put online.
MAKE TEXT SCANNABLE
• Turn big blocks of text into bite-sized chunks.
• Create a strategy for making text scannable.
USE FEWER WORDS
• Shorten verbose text, say more with less.
• Use Plain Language for clarity and impact.
We'll be applying all this - and much more - in a practical and efficient way, to energize your material, develop your content effectively, create a strong audience focus, and make your content easy to read and find.
PRACTICAL,
UP-TO-DATE PROBLEM SOLVING
Practical, as it's based on my 20+
years training vastly different clients, with a huge variety of
issues, as a content strategist, producer and web writing
trainer. You'll learn from my experience!
Problem-solving, as I've worked with clients solving their companies' web content problems since 1995 - there's probably very little I haven't seen or dealt with by now!
"I loved/hated the writing exercises-but they were VERY valuable. As painful and difficult as they could be for me, it was the quickest method to point out what you do and don't know. With each one, you learn and improve a little!"
-University of Louisville student
Copyright 1997-2017 Merry Bruns
ScienceSites Communications
Washington, DC
Contact
Me
All Rights Reserved.
Last update: 4.10.17
