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Clients - Content Strategy

Note: Some sites have altered considerably (or companies have vanished) over the past 15 years, since I worked on them.

Client list for in-house web writing training.

American Petroleum Institute, Washington, DC
• Develop questionnaire to analyze customer and staff satisfaction with
• Conduct staff interviews and analysis.
• Next steps: Develop improved site architecture during new CMS implementation.

Prof. Janine Wedel
• Content strategist and information architect for professor, policy anthropologist and award-winning author.
• Site producer, working with Ratchford Designs for graphic design, and Irina Kruzes Design for site management and build-out.

Porter-Novelli Public Relations (New York City)
• Content strategy, site analysis and content editing strategy for new Effexor pharmaceutical site launch.
• Content templates development, language editing, formatting structure.

American Chemical Society, Washington DC
• Content analysis and reorganization for Meetings/Exhibitions section. Audience needs analysis, usability focus, editing and writing, content labeling and identification.
• Staff training for ACS content owners and managers throughout summer 2003.

Click & Pledge, Richmond, Virginia
Company provides top software for a wide range of clients, enabling users to pledge/donate with one click, as well as other services.
• Complete content editorial focus and text formatting, web editing and writing.
• Secondary level IA as needed in certain sections, to clarify content options.

Harvard Medical School
Boston, Mass.
• Content development consulting, audience strategy development, site architecture.
• Language and content usability; audience specific language analysis.
• Alignment with Harvard University site, Harvard Medical School intranet, and online publications goals.
• Best practices development, competition analysis.

National Academies of Science
Washington, DC
• Content strategy, formatting and editing for NAS Intranet content.

National Science Foundation (NSF)
NSF's Nifty 50 (Interactive science for the public)
Arlington, Va.
• Editor and producer of science section on NSF's 50th Anniversary web site.
• Interactivity concept development, layout and format.
• Note: text could not be altered in any way.
• Subcontractor through Crabtree + Co.
Site developed by their programmers and artists.

First Washington Realty Trust
Bethesda, Md.
In Progress:
• Site Producer and Editor.
• Audience focus, content development.
• Marketing strategy, editing and writing.
• Project management.

- National institute for Allergy and Infectious Diseases at the National Institutes of Health (NIH), "NIAID Fiftieth Anniversary"
Bethesda, Md.
• Project management and development
of "NIAID 50th Anniversary" site.
• Concept development, audience focus.
• Image and fact-researching.
• Editing and producing.
• Federal usability issues.

Duke University Primate Center
Durham, N.C.
Dr. Bill Hylander, Director
• Consultant, content strategist and information architect for unique prosimian research and conservation center.

Visual Mining, Inc.
Software development company.
• Marketing development for company repositioning and name change.
• Editor, writer and producer of two new company sites
• Content developer; online content strategies.
• Usability issues, audience development.
Decision Control Demo
• Writer, editor and producer for Visual Mining's new product demo.

National Sea Grant College Program Media Center
• Site redesign and development of Sea Grant Media Center.
• Public audience development and focus.
• Media section development.
• Consolidation of National Sea Grant material.
• Editing and writing, producer and coordinator. 

UMBI- University of Maryland Biotechnology Institute
• Audience refocus, content reorganization, content and marketing.
• Writing and editing new and current material.
• Coordination with site graphic designer for project development.
(Note: navigation is not put in yet)

National Association of Science Writers (NASW)
Old Homepage (before redesign)
• Initial site redesign, content restructure, and navigation development.
(Minimal graphical changes, at client request.)
Environmental Protection Agency
• Subcontractor. Project management and development for the "Design for the Environment" program.
• Writing and editing of new and current material.
American Society for Microbiology
"Microbe!" Web site for kids.
• Project director, editor, and science writer for public
communication site about microbes.
• Web team director, site concept development and navigation.
• Audience development; focus group conducted with kids.
• Science writing geared for young people and general public.
• Site design by Karen Dodds, DoddsDesign

AMSC (American Mobile Satellite Corp.)(not online)
• Producer for complete site development.
• Note: this site's homepage has been MUCH altered.
• Site development, navigation and structure.

National Assembly
• Researched and produced various sections on site, plus maintenance.

CASC - The Center for Anthropology and Science Communications
Merry Bruns, Dir.
• Resources for anthropology communications.

1995-1996 clients

Norwegian Cruise Line
Volunteers of America
"The Hill" - Capitol Hill newspaper.
Bank of Mississippi
Volunteer Bank of Tennessee
Roche Pharmaceuticals
(corporate Intranet)
Lubbock Symphony Orchestra
George Washington University Medical Center

Copyright 1997-2017 Merry Bruns
ScienceSites Communications
Washington, DC

Contact Me

All Rights Reserved.
Last update: 1.4.17


“I wanted to thank you so much for your help and guidance. Michelle and I met with the entire Web team staff and shared the critique of our site. We had a really productive meeting and are in the planning stages of redesigning the site.”

-Washington DC association student.


Web Writing Training Clients include:

American Chemical Society
American Institute for Cancer Research
American Academy of Physician Assistants (AAPA)
American Institute for Cancer Research
American Iron & Steel Institute
American Petroleum Institute
American Public Power Association (APPA)
American Red Cross
American Society for Parenteral and Enteral Nutrition (ASPEN)
Americans for the Arts (AFTA)
BBC - London, UK
Biotechnology Industry Organization (BIO)
British Information Services (BIS)
Brooklyn Public LIbrary
Burness Communications
Caliber Associates
Census Bureau (on-going classes)
Center for Deterrence of Biowarfare and Bioterrorism
Dept. of Energy/National Energy Technology Labs
Dept. of Homeland Security/TSA
Environmental Protection Agency (EPA) (on-going classes)
Federal Food & Drug Administration (FDA) (on-going classes)
First Coast Service Options, Inc.
General Services Administration (GSA)
Georgetown University, Wash.DC
Government of Yukon, Canada
HIMSS- Healthcare Information and Management Systems
International Monetary Fund (IMF)
Infectious Diseases Society of America
IQ Solutions, Inc.
March of Dimes
Matthews Media Group
NAFSA Association of International Educators
NASA/Goddard Space Flight Center (on-going classes)
National Academy of Sciences (NAS)
National Council of State Housing Agencies (NCSHA)
National Education Association (NEA)
National Energy Technology Laboratories (NETL)
National Mentoring Partnership
National Rural Electric Cooperative Association (NRECA)
National School Boards Association (NSBA)
National Wildlife Foundation
New York State Bar Association
Pennsylvania Institute of Certified Public Accountants (PICPA)
Ragan Communications
Randolph Macon Academy
Renal Physicians Association
S.E. European Times
Seton Hall University
Social Security Administration (SSA) (on-going classes)
Society for Neuroscience
St. Lawrence University
The Centers for Disease Control (CDC)
The Jackson Laboratory
The Urban Institute
The World Bank Group
Towers Perrin
University of Maryland University College
University of Westminster - London, UK
Usability University (General Services Administration - GSA)
Womens Business Center, Washington