Merry Bruns: Science Specialist

My 10+ years as a specialist in web content development, plus my background in science communications, lets me work with your site's content while understanding its unique needs.

I'm an NASW and DCSWA member, with a personal focus on communicating anthropology to the public.

Here's how I can help you:

Reaching diverse audiences online
Define your audiences-whether science or public-and tailor useful material for both.
Edit science material for a general audience.
Ensure your content is understandable by widely diverse readers.

Web formatting and editing

Format your material for web scannability and comprehension.
Determine best uses of multimedia, if any, for your material.
Create solutions for necessarily lengthy documents.

Online communications issues

Create effective News sections for your organization.
Organize your content around your organization's communication goals.
Analyze your competition, and develop models suitable for your material.
Standardize your organization's branding across your site.

Navigation and site architecture

Develop a navigation system that makes sense for all your audiences.
Create standards for putting journal content online.
Define your navigation terms clearly, eliminating jargon.

SITE EVALUATIONS

I can evaluate your site in-house with your web team, allowing immediate feedback and problem-solving solutions.
Consultation will be focused on your site's needs. Please contact me about rates and times.

IN-HOUSE WEB WRITING & EDITING TRAINING

In-house "web writing" workshops can be given to anyone in your organization dealing with your site's content.
In-house training ensures that everyone learns the same things, and discussion will be based around your site's issues.
Speaking and demos for conferences, or in-house, are also available.
Please contact me to discuss customization using your organization's own material for both workshops and demos.